Hungry children and white saviours are still very much present in campaigns by Dutch aid organizations. But also, many of the new aid campaign genres are problematic, observe media scholars Emiel Martens and Wouter Oomen. Every year they present the Fly in the Eye Award for the worst campaign on behalf of IDleaks, a Dutch non-profit organization committed to better humanitarian communication. What is going wrong, and how can it be done better?
