Film team member Charles Forceville has published a new article entitled “Metaphor in Film: Examples and Insights from Students’ Work,” in the special issue on metaphor of Lublin Studies in Modern Linguistics and Literature, guest edited by Paweł Bąk & Krzysztof Nycz. In this piece, Forceville argues that advancing visual and multimodal metaphor theory requires closer attention to medium, mode, and genre, and addresses the relative neglect of film as a site of metaphorical meaning-making by drawing on outstanding assignments from his “Metaphor & Film” MA elective at the University of Amsterdam (Autumn 2024). The article clusters these student insights into themes that invite further scholarly exploration, and is richly illustrated with screenshots and links to the commercials and film scenes discussed, including a striking “wear wool, not waste” commercial in which a crowd of “empty” clothes rushes toward a ravine, analyzed by Xuanshuo Li as construing the metaphor PEOPLE WEARING CLOTHES MADE OF ANYTHING EXCEPT WOOL ARE ZOMBIES. The full paper is available via the journal’s website.
